Why the first day matters
After a hail storm, homeowners call several roofers. The ones who answer first are usually the ones who get the inspection. People are worried about a leak, they have an insurance claim to start, and they want someone to tell them what happens next.
That means your follow up plan has to be ready before the storm, not written on the morning after it.
A three touch plan
Keep it short. Three touches in the first week is enough to be helpful without being a pest.
- Touch one, within the hour: a text that names the storm date and offers a free inspection time.
- Touch two, the next day: a call. Leave a voicemail that says who you are and the one thing you can do for them.
- Touch three, day four: a short email or text with what an inspection covers and how to book.
What to say
Use the homeowner's name and the street. Say what you saw, such as hail reported near their address on the storm date. Offer one clear next step, like two inspection times to pick from. Do not send a wall of text about your company.
Always follow the rules on consent. Text only people who gave you a number for that purpose, and stop when they ask.
Keep one record per homeowner
Most missed leads are lost between people. The canvasser knew the homeowner wanted a callback, but the office never saw it. Put every knock, text, call and note on the same job so anyone on the team can pick up the thread.
In Hodos, the door knock, the conversation and the booked inspection all land on the same job, so the next person never has to ask what was said.
Check it weekly
Once a week, look at how many new leads got their first reply the same day, and how many booked an inspection. If the first number is low, the problem is speed. If the second is low, the problem is the message.